BLender’s hybrid model creates credit ratings based on financial, social, and demographic background to upend the banks’ foothold on peer-to-peer lending – and empower emerging markets

P2P lending platform, BLender, secured $5M in funding from Blumberg Capital, one of the leading American VC firms whose most notable influence is in the global FinTech market. The company currently operates within Israel, but with the funding, BLender plans expand into Western European and Latin American markets within the coming months. Blender CEO, Dr. Gal Aviv, told Geektime that targeted countries include Columbia, Brazil, Germany, and France, among others. He also indicated that some new features will be released, although he would not disclose any specifics.
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